MICHAEL KANAZAWA , PRINCIPAL AND EQUITY PARTNER , EY

“ Businesses are shifting toward consumption-based pricing because it offers agility , affordability and minimal capital commitment – which is , in turn , translating into scalable profitability ,” explains Michael Kanazawa , EY Global Innovation Realised Leader and EY Americas ’ Consulting Growth Strategy Leader .

“ The business models are evolving even further as companies combine their subscription services with consumptionbased pricing , helping customers to extend or enhance offerings as needed . These new blended models can require innovation to value propositions and product designs , as well as the need to transform commercialisation approaches and backend capabilities .

“ A main takeaway point from this year ’ s research is that these XaaS models are moving toward the mainstream , and as they scale , they are driving the need for transformational changes across the enterprise .”

sustainabilitymag . com 53