THG
Mark Jones , Chief Sustainability Officer at THG , on how the global ecommerce leader is making a positive impact in the realm of sustainability
Amid the growing rise of the ecommerce market globally , consumer habits and priorities are evolving rapidly . For today ’ s consumers , sustainability stands out as one of the most significant trends . Driven by heightened awareness around climate change , plastic waste and unethical labour practices , consumers are actively seeking out brands and retailers that prioritise environmental and social responsibility .
This shift in consumer mindset presents both challenges and opportunities for businesses looking to adapt and meet these changing expectations . On one hand , implementing sustainable practices throughout the supply chain and product lifecycle can be complex and costly . On the other hand , brands that authentically embrace sustainability principles stand to gain a considerable competitive advantage . Numerous studies have shown that consumers , particularly younger demographics , are willing to pay more for products and services aligned with their environmental values .
According to figures from Statista , in the biggest urban areas worldwide , carbon emissions due to ecommerce logistics are forecast to hit around 25 million CO2 metric tonnes by 2030 . To tackle these sustainability challenges , organisations must think differently , implementing sustainability initiatives across their supply chains .
Mark Jones Chief Sustainability Officer , THG
50 May 2024