and third is implementing robust end-of-life customer take-back programmes to recover products after use and feed them back into the circular economy .
“ At THG , we have several initiatives covering the key aspects of circularity . On the manufacturing side , we launched our zero waste to landfill programme last year . We are also working towards achieving the third-party TRUE certification , which focuses on diverting materials from landfill and , crucially , finding innovative solutions to prevent waste generation in the first place .” These programmes support the THG x Planet Earth targets to achieve zero waste to landfill by 2030 across all of the company ’ s operational sites and supplier facilities . By eliminating landfill waste throughout its entire operations and supply chain , THG aims to enhance circularity in the manufacturing process .
In addition to finding innovative ways to divert materials from landfill and convert them into fish feed and agricultural feed products , THG has several examples of innovative thinking .
The team at THG Studios – one of the biggest creative studios in Europe – practices circularity through partnerships . “ They work with the Manchester-based charity Mustard Tree on repurposing used furniture from across our group . Rather than sending office furniture and equipment to landfill after use , we donate these materials to Mustard Tree .
“ This circularity initiative allows donated furniture and materials to be reused and repurposed by the charity for other applications ,” Jones adds . “ By giving a second life to these items instead of disposing of them , we are furthering circularity principles and preventing unnecessary waste from going to landfill .”
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