Sustainability Magazine May 2024 | Page 97

AI-driven data analytics can unlock business insight , allowing leaders to make informed decisions , promote eco-friendly strategies and reduce their overall environmental impact .
“ Technologies like the digital twin can and are already playing a crucial role in reducing emissions ,” Macnish adds .
“ As a virtual replica of a real-world entity , digital twins can be used to model and monitor elements impacting environmental performance , such as carbon embodiments , and simulate a ‘ what if ’ scenario on how to effectively counter them .
“ In the real world , this can be applied to organisational or industry-wide sustainability strategies - with the technology capable of reducing carbon emissions in a building by up to 50 %.”
CAPGEMINI ’ S PROJECT FARM
“ It is anticipated that global demand for food will increase by 60 % by 2050 , which will disproportionately affect sub-Saharan Africa where about 80 % of the global population is at risk of crop failures and hunger from climate change ,” Robey explains .
“ Through Capgemini ’ s platform , Project Farm , we have been able to leverage AI to optimise the agricultural value chain in East Africa , generating insights into farming patterns and increasing maize production among Western Kenyan farmers by up to 50 %” sustainabilitymag . com 97