ESG
Meghna believes AI will soon become a defining tool for largeevent sustainability:“ AI will drive future efficiency work – from energy use to crowd flow. We’ re just at the beginning.”
Managing scale and perception Meghna admits the scope has been daunting:“ It’ s like hosting nine Super Bowls.” However, she’ s quick to note the strong public response and absence of resistance.“ No one in Dallas has said,‘ we’ re here for football, not the planet’,” she says.“ Once people understand the impact, they want to contribute.” That support has been nurtured through a Sustainability Committee, bringing together city officials, businesses and nonprofits every two months. The group serves as both a coordination hub and a platform to share ongoing progress.“ It’ s all about transparency and inclusion,” Meghna continues.“ The more people understand what we’ re doing, the prouder they feel to be part of it.”
Greening the game beyond the stadium Sporting events can be enormous sources of waste, water consumption and emissions – but for Dallas, even fan experiences are being redesigned with sustainability in mind.
The city’ s Fan Festival, held at Fair Park across 35 days, will integrate extensive waste diversion, composting and recycling programmes, underpinned by volunteer education.“ We trained volunteers in sustainability and worked with contractors to ensure we reduce plastics and food waste,” says Meghna.
“Community collaboration is our backbone”
Meghna Tare Chief Sustainability Officer North Texas FWC Organizing Committee for Dallas
56 May 2026