ENERGY TRANSITION
He says:“ We are considering the expansion of our product portfolio in order to grow in higher-margin segments,” including models that sit above the current Cayenne and twodoor sports car ranges. The move is a combined effort to drive growth and to secure a sustainably strong cash flow that can fund the ongoing energy transition.
The management team is currently examining the technical feasibility of these new segments and holding discussions with partners to ensure a robust, sustainable plan. Michael says the goal of Strategy 2035 is to lay the foundations for margins that are appropriate for a luxury marque, while ensuring that every new model meets the company’ s increasingly stringent environmental standards.
This includes a closer look at pricing opportunities that reflect the specialised engineering and sustainable materials integrated into the next generation of Porsche vehicles.
“ WE ARE CONSIDERING THE EXPANSION OF OUR PRODUCT PORTFOLIO IN ORDER TO GROW IN HIGHER- MARGIN SEGMENTS”
Dr Michael Leiters CEO Porsche
Future-proofing returns in a volatile climate The forecast for the 2026 financial year remains cautious, acknowledging that geopolitical uncertainties and shifting tariff policies will continue to impact the global market. Despite these external pressures, Porsche expects to see an improvement in its operating return on sales, targeting a range of 5.5-7.5 %. This optimism is built on the back of the aggressive structural changes implemented over the last 12 months. sustainabilitymag. com 105