SLR CONSULTING
By offering a“ purpose-led” career path that prioritises measurable results over corporate messaging, SLR attracts those who want to see the literal fruits of their labour, whether that’ s a restored water system or a de-risked mining operation.
The true meaning of sustainability Working with already-green technologies is often the easiest path for many in the sustainability space. However, Bradley argues that a“ pragmatic transition” requires leaning into the most difficult sectors: cement, steel, heavy transport and traditional energy. He warns that sidelining these legacy players would be“ foolhardy and irresponsible.”
“ The fact is that coal, oil and gas took billions of people out of poverty in this world,” Bradley notes, after recalling a piece of advice from his grandfather“ to never forget where you are from.”
He continues:“ We shouldn’ t just dismiss them. We should transition.”
Likewise, Bradley takes a rational rather than altruistic approach to environmentalism, as he is quick to call out“ virtue signalling,” which he defines as spending money to look good without making a physical difference.
SLR views this to be just as damaging as greenwashing, with Bradley explaining:“ Virtue signalling is the destruction of capital. Greenwashing is the destruction of trust. Both are at the opposite end of the spectrum, but they’ re equally as damaging.”
Consequently, SLR works inside legacy systems to help industrial giants take practical, measurable steps. The approach prioritises energy security and affordability alongside carbon reduction.
“ Nobody wants to ever reduce the standard of living,” he says.
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