CIRCULAR ECONOMY
F or elite athletes, every tiny detail counts. A millimetre could mean joy or heartbreak: data is the difference between victory and defeat.
This truth is compelling when it comes to competition and training kit. Which is why Nike has combined cuttingedge manufacturing with daring design to produce kits for the FIFA World Cup 2026 that are“ light, unrestrictive and comfortable” – and setting new sustainability standards.
Janett Nichol, VP, Apparel & Advanced Digital Creation Studio Innovation, Nike, says:“ Nike exists to make athletes better and our breakthrough Aero-FIT technology delivers the future of our industry-defining apparel innovation in both elite performance and sustainability at scale.”
Merging innovation and tradition The World Cup, which begins in June and runs for a month, is being played across the US, Canada and Mexico. Hot and humid weather is expected to play a big part in the tournament, which makes light and cool kits essential.
Nike says it is“ setting a new standard for national team kit design: merging pinnacle cooling innovation with timehonoured tradition and bold visions for the future”. sustainabilitymag. com 123