THE SUSTAINABILITY INTERVIEW
“ As someone who bores easily, once I realised there was a challenge as meaningful as solving some of the world’ s most pressing environmental and social issues, I couldn’ t go back”
Cassandra Garber Chief Sustainability Officer General Motors
Resilience through renewable energy procurement Cassandra did not go back. And now she is CSO at the automaker General Motors, which owns brands including Chevrolet, Buick, GMC and Cadillac. Despite the challenging sustainability landscape in the US, GM’ s ethos is unchanged:“ To create a world with zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.”
Cassandra says it is“ really important right now” for GM to say it remains committed to this, adding:“ We say out loud and say internally that we remain committed, but also recognise that we have to shift. It’ s not business as usual.“ I like to think of it as one long EV road trip and we have to figure out what are the right detours and what are the right things we’ re going to do to deliver on that vision, but the vision remains the same.”
That was writ large during this interview, when Cassandra announced that GM has reached its goal of 100 % of its renewable electricity procurement in the US.
sustainabilitymag. com 29