FORMULA E
In a sport built on speed, Jeff Dodds is playing a long game. The Chief Executive of the world’ s only all-electric motorsport championship brings with him a career spanning automotive, media and telecoms. He has worked with Volvo, Honda and Virgin Media, and developed a background that blends commercial rigour with an instinct for disruption.
In 2023, Jeff took on the sport’ s top job. The appointment connected his years in media and telecoms with a sport he had long been drawn to.“ I had an itch to do something different,” Jeff explains.“ I wanted to do something really purposeful that I felt passionate about, and I have a passion for motorsport. You put those three things together and this would be it.”
The series, now in its 12th season, races across 10 countries and is backed by manufacturers including Porsche, Jaguar and Nissan. It is the only motorsport championship to have held a net zero carbon footprint since its inaugural season. For Jeff, this headline achievement is just a starting point.
“ When I arrived here three years ago, the business was very proud of its number one ranking in the Global Sustainability Sports Index,” Jeff explains.“ My challenge back to them was: that is amazing, congrats – very low bar. Sport is a very low bar.” His response was to shift the benchmark entirely.
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