The electrification tailwind Formula E’ s sustainability credentials are inseparable from its core product: electric racing cars. The series was founded on the premise that motorsport could be a laboratory for electric vehicle( EV) technology and a platform for normalising electric mobility.
For Jeff, the timing has never been better.“ The internal combustion engine is 130 years old,” he says.“ The battery electric vehicle system is probably only 15 years old in terms of since the first Tesla Roadster was on the road. And in those 15 years, it’ s already gone to a point where in the EU in December, there were more electric vehicles sold than petrol vehicles.” China, where
Formula E already has more than 100 million fans, sold nearly as many new energy vehicles in 2025 as the total number of cars sold across all of North America.
“ While it’ s a big, audacious goal to say we want to be the biggest motorsport in the world, we believe it’ s achievable,” Jeff says.“ Maybe not in two years or five years – maybe it takes 10 or 15 years – but we think it’ s achievable.”
Formula E’ s fan base is younger than that of traditional motorsport and is roughly equal in its split between men and women. These are people who have grown up with EVs, who are engaged with technology and innovation and for whom sustainability is not a fringe concern.
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