SUPPLY CHAIN SUSTAINABILITY
are leading the herd to
SUSTAINABLE MERCHANDISE
In a plastic and single-use dominated industry , Pinksheep is producing sustainable , ethical and enduring merchandise – and a system of sustainability monitoring – which won ’ t pull the wool over your eyes
WRITTEN BY : JOHN PINCHING
It wasn ’ t so long ago that attending a conference brought with it an element of curious competitiveness which , in retrospect , perfectly crystalised our uncontrollable obsession with materialism . I ’ m talking about the adrenaline-driven , hitcraving rush to accumulate as much free tat and disposable crud as humanly possible . The pens ! The mugs ! The furry things attached to a ribbon bearing a company slogan ! The reams of ‘ reading material ’ that you accepted in order to get more pens ! Oh , and the mass-produced bendy mascot ( which was also a pen )!
We were like stationery-chompers in a bizarre game of corporate Pac-Man . Through the Earl ’ s Court Exhibition Centre or Olympia or NEC mazes we would travelate in our unending lust for shiny new items , never hesitating to consider where they came from , what they were made of and where the hell it would all end up . Finally , at the day ’ s end , sated and exhausted from our rampant consumerism , we heaved our plastic bags – overflowing with arbitrary and largely useless detritus – out into the wide world . Only then
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