SUPPLY CHAIN SUSTAINABILITY
“ It is our job to look after their corporate identities and reputations , after all , we are – quite literally – putting their brands on our products ”
“ When creating Ora it was essential to understand that we were venturing into unknown but life-affirming territory ,” reflects Phil . “ We wanted total transparency for our members , particularly as sustainability is a hugely complex issue . Consequently , we now actively seek feedback , ideas and constructive criticism , and many of our developments have come directly from them . It is our job to look after their corporate identities and reputations , after all , we are – quite literally – putting their brands on our products .”
Trending now Already , Ora has several hundred members – all benefiting from clearly graded products , environmental support and rich sustainability data so they can track how their buying habits are changing .
Each month , thousands of trees are being planted , thousands of plastic bottles removed from waterways and hundreds of tonnes of CO2 being offset . The biggest game-changer , however , has been the way Ora members are evolving ; fundamentally changing their approaches .
In addition , Ora ’ s clearly graded system has been central to this remarkable transformation and indicates that people are not just willing but passionate about changing their buying choices – away from non-sustainable items and towards fullysustainable ones ; gravitating towards the useful and away from the useless ( sorry fuzzy ball on ribbon thingy , your days are numbered .
“ Because of the traction we have , suppliers and manufacturers are coming to us with offers and discounts unique to our members ,” concludes Phil . “ This lowers the price for sustainable items and increases the chance of a company choosing to buy sustainably . This is key – if the price reduces , the quantities will increase and the supply chains will improve – increasing the chance of a sustainable future .
Following the launch of Ora , the company now finds itself as the number one sustainable merchandise brand in the country . Now that really is taking things to the next level . sustainabilitymag . com 133