SAUR
years . Meanwhile , they continue what Ms . Guehennec calls the water war . To ensure success she takes a no-nonsense approach , grounded in the trust of her team and the supportive foundation she and the rest of the CxO group at Saur have laid . It ’ s an approach that aligns well with Saur ’ s corporate commitment to business ethics and corporate social responsibility ( CSR ). In fact , it ’ s why she joined Saur in the first place .
Saur started a very ambitious CSR programme with the corporate positioning of standing for water . “ We are not talking about just delivering water . We are talking about how to preserve water in terms of quality and quantity because we know that all over the world , there is climate change happening . And this has a very big impact on water resources . And the question is how we will manage the water volume compared to the population in the future , knowing that we have very dry periods in the summer and problems of flows in the winter , and that winter overflows can ’ t be used to make the drinking water for summer . It ’ s an immense challenge brought on by climate change , and at Saur , we have
“ We are not talking about just delivering water . We are talking about how to save water ”
ALICE GUEHENNEC GROUP CHIEF DIGITAL & INFOMATION OFFICER , SAUR
made it our mission to be the one water service company that will save and contribute to winning the water war .”
Success , Built on Trust and Alignment of Values Saur believes their strong core values and corporate culture afford them a competitive advantage that ’ s built the strong bonds of trust found throughout their ecosystem . Over nearly 90 years , Saur ’ s values of responsibility , service awareness , transparency , solidarity , and local presence has been the underpinning of success .
Guehennec herself stands as president of the diversity network in Saur and working to drive increased diversity .
“ In particular , we are working to change the balance between the male and females in the company . Our industry is historically a business where there ' s a lot of men , and so we are all pushing to have an equilibrate rate of men in the company , particularly at management level .”
To ensure a full alignment of values , personal engagement , and clarity of expectations across the organisation , Saur published its Ethics Charter in 2014 and Code of Conduct in 2018 . Guehennec says that “ in terms of ethics and compliance , we have to be clear , transparent and compliant with regulation . There is no option .”
190 November 2021