“ People were on petrol station forecourts filling , not just their tanks , but jerry cans and all manner of improvised containers , lest they should be denied the opportunity to fug the air with more poison ”
FOREWORD
Tat out of hell
“ People were on petrol station forecourts filling , not just their tanks , but jerry cans and all manner of improvised containers , lest they should be denied the opportunity to fug the air with more poison ”
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A petrol shortage ! Gas and electricity prices soaring ! Empty shelves in toy shops ! Was this a disastrous kink in the supply chain ? No – this is simply the world ’ s serendipitous way of pleading with us to drive fewer miles , waste less energy and stop consuming so much tat . To get with the programme .
We are in the middle of an existential crisis and yet ‘ our ’ reaction to a scarcity of the very materials which threaten us is to panic and consume even more . The human race doesn ' t quite get it . Yet .
History has witnessed that before a cultural change there has to be defiance . People were on petrol station forecourts filling , not just their tanks , but jerry cans and all manner of improvised containers , lest they should be denied the opportunity to fug the air with more poison . At times like this you realise The Walking Dead is actually social realism .
But we can mobilise and we can change . Take the example of when smoking in public buildings was banned across many countries in the first decade of this century . There was loud objection and outcry as many predicted the end of civilisation . In reality , fags were killing us in our millions . Shortly thereafter we were reconciled to fresh air and life continued ( for much longer ).
The climate change threat will require a sweeping approach – fundamentally reconditioning our collective and individual outlooks . ‘ There but for the grace of smog go I ’ is no longer the paradigm of our times and the corporate ecosystem knows it . Companies now see green credentials as their salvation .
The race to save the planet has gathered pace , and not a moment too soon .
JOHN PINCHING john . pinching @ bizclikmedia . com © 2021 | ALL RIGHTS RESERVED sustainabilitymag . com 5