ESG
“ It ’ s important to have the support and trust of the people who actually live there to ensure the trees contribute positively to their lives ”
CHRISTIAN KROLL CEO , ECOSIA
There were miles and miles of vast soy plantations where rainforests used to be – green deserts full of chemicals , instead of nature . I began reading around the subject and started learning about the amazing impact trees have on the world – they mitigate carbon as well as help alleviate poverty , hunger , flooding and drought . I wanted to use my skills to create a purpose-driven search engine that could do something positive .”
Since Ecosia was founded over a decade ago Kroll has seen numerous changes in attitudes to tree planting and climate change .
52 November 2021