NETRALITY
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So how is Netrality keeping ahead of the game ? Caramella says the cornerstone of Netrality ’ s strategy and competitive advantage is the ownership and operation of its data centre assets . “ We are leveraging the dynamic nature of our physical assets and efforts to market wholesale , office , retail , innovation , and business continuity spaces where appropriate and opportunistic across the portfolio .
“ Our owner-operator business model is also beneficial because it provides our customers with long-term reliability , stability , and scalable growth opportunities from cabinets to cages to wholesale data centre offerings . Additionally , we have the ability to custom design deployments that require roof rights . All of our locations are technically sound for cell tower and 5G operators to occupy .”
Caramella sees this ownership strategy as a huge advantage over Netrality ’ s competitors — many of whom lease colocation properties . This ownership also adds to Netrality ’ s market prominence and ability to capitalise the value of its assets and the role they play in shaping the digital economy . “ Our building assets are the epitome of our ecosystem as are our data centres . As the owner and operator of our buildings , we have positioned our properties as the premier hubs for tenants looking to power innovations of tomorrow . We are unparalleled in our ability to deliver dense connectivity and extensive deployments that create optimal testing and innovative environments for 5G supported equipment . Netrality provides the flexibility needed to meet unique testing and design needs while delivering the best overall experience to our data centre customers and building tenants .”
96 November 2021