striving for B Corp status : “ A shift in mindset from exploiter to nurturer is a fundamental need in the world right now , and one of the most inspiring things evident in the Certified B Corporation movement .”
“ B Corporations legally expand their fiduciary duty of care to include care for people , care for communities , and care for the natural world on which all life depends . That is what makes B Corps more trusted and more attractive to people who want to work for , buy from , and invest in companies that reflect their values ,” he added .
for workers , best for communities , and best for the environment . Together , we will build an inclusive economy that creates a more shared and durable prosperity for all ,” Coen Gilbert wrote for Forbes Magazine .
Using business as a force for positive social and economic change Coen Gilbert and his co-founders developed the B Corp movement on the premise of building a new global economic model that shifts away from wealth , power and individualism , and towards inclusivity , equity , and regeneration .
Since B Lab ’ s inception , Coen Gilbert has been outspoken on the need to unite business profit demands with the desire for social and economic change .
Using the ‘ nurturer farmer mindset ’ as an example , he explained the benefits of
Dedicated to the development of an equitable and sustainable global economic model Since co-founding B Lab , Coen Gilbert has served on several boards and even taught a business class at the Quaker school in Westtown . Now , he is also the Executive Co-Chair of Imperative 21 , a business-led network that strives to create shared value for all stakeholders in the economic system . Coen Gilbert ’ s entrepreneurial career began in 1993 when he co-founded AND1 - a basketball apparel company that sold for US $ 250mn . Before that , Coen Gilbert worked for multiple nonprofit organisations , including McKinsey & Co .
Along with his B Lab co-founders , Coen Gilbert received the Skoll Award for Social Entrepreneurship in 2014 . He also received the McNulty Prize at the Aspen Institute , where he is a Henry Crown Fellow , in 2015 .
In 2019 , Coen Gilbert was named as one of Business Insider ’ s ‘ 100 People Transforming Business ’ for his success in spreading the B Corp movement around the world .
Coen Gilbert continues to demonstrate his dedication to helping businesses realise the benefits of working towards an equitable and sustainable economic model , together .
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