Coca-Cola ’ s iconic bottles are internationally recognised , but Coca-Cola Europacific Partners aims to implement a more sustainable purpose for used bottles
COCA-COLA
Coca-Cola ’ s iconic bottles are internationally recognised , but Coca-Cola Europacific Partners aims to implement a more sustainable purpose for used bottles
It ’ s hard to think of a more wellrecognised brand than Coca-Cola , with its bright red packaging contrasted against the white logo . Simple , yet effective .
First sold as an alternative to alcohol by former Confederate States ’ Army veteran and pharmacist John Stith Pemberton , the inimitable soft drink was created in Atlanta , 1892 . The drink – and its numerous flavour variations – can now be found across the world in cafes , bars , pubs , hotel mini bars and homes . In fact , Coca-Cola even became the first soft drink to be enjoyed in space aboard the Space Shuttle Challenger in 1985 . That same year , the company invented the long-reigning six-pack to help consumers carry more drinks ( a tactic quickly picked up by alcoholic beverage competitors ).
Another example of the company ’ s transformative effect on pop culture and society can be witnessed in the run up to Christmas . Through one of the most enduring marketing campaigns of all time , starting in 1931 , Coca-Cola built the modern iteration of Santa Claus – shifting him from the traditional green suit depicted prior to his now-trademark ‘ Coca-Cola red ’ suit , which was consequently cemented