INTERVIEW WITH
DAVE LÜTKENHAUS
Global Sustainability and Innovation Director , Diageo
DEB CALDOW
Global Marketing Director , Diageo
“ WE CANNOT COMMS OUR WAY OUT OF A CLIMATE CRISIS . WE NEED TO GENUINELY CREATE BETTER SOLUTIONS FOR CONSUMERS , WHICH IS WHY WHEN WE GOT THIS JOB AT THE SAME TIME , IT MADE SENSE FOR DIAGEO TO HAVE TWO PEOPLE LOOKING AT BOTH SIDES OF THE COIN AND TO CREATE MEANINGFUL SCIENCE-BACKED , DESIRABLE SOLUTIONS FOR CONSUMERS ”
Dave Lütkenhaus and Deb Caldow , Diageo
READ THE FULL INTERVIEW
154 November 2024