ARK DATA CENTRES
However , Pip also sees this as an opportunity for the industry to reassess its approach to cooling and efficiency . The challenge lies in the fact that many AI chips require lower operating temperatures to perform optimally . This potential reversal of efficiency gains is a significant concern for the industry . Pip emphasises the importance of finding a balance between performance and sustainability : “ People who manufacture the servers that run the AI equipment need to understand the implications of the performance requirements they need .
“ We need to try and persuade the chip and storage manufacturers to not work to 26 degrees . Can you make those chips work at 35 degrees ?’ That difference has a huge impact on the planet – not just in terms of energy used , but in terms of greenhouse gas emissions arising from refrigerant gases too .”
The power of collaboration Ark Data Centres ’ success in improving its sustainability performance is largely due to its collaborative approach with suppliers and partners : an approach that has not only fostered innovation but has also created a network of trusted relationships .
Pip proudly notes the longevity of these partnerships : “ Many of those contracting partners who we started with 15 or 16 years ago are still with us now .”
One particularly innovative aspect of Ark ’ s collaborative approach was its decision to encourage cooperation between competing contractors . “ Back in 2011 I said to two competing contracting
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