THE SUSTAINABILITY INTERVIEW
“MITIGATION INVESTMENTS ARE, IN THE END, PRODUCTIVITY INVESTMENTS”
Sebastian Buckup, Managing Director, World Economic Forum
have large supply chains, need to build resilience to extreme weather events.”
From small nuclear reactors to green hydrogen, there is a growth opportunity when it comes to investment into clean technologies as the market for green solutions is expanding at a rapid pace.“ Green markets have quadrupled in size over the last few years,” Sebastian says. The opportunity for businesses lies not only in environmental stewardship, but in productivity gains.“ Mitigation investments are, in the end, productivity investments,” Sebastian explains. As sustainability becomes a draw for top talent, companies attractive to the next generation of employees are increasingly defined by their climate credentials.
Alongside the opportunities come hand-in-hand with mounting regulatory pressure. Add to this the growing frequency of extreme weather events, and businesses are compelled to think differently about their supply chains and operational resilience.
22 November 2025