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VP ENVIRONMENT, POLICY & SOCIAL INITIATIVES: LISA JACKSON FOUNDED: 1976 EMPLOYEES: 160,000 HEADQUARTERS: CALIFORNIA, US

runs as many AI tasks as possible on iPhone, iPad and Mac. This reduces sending data over the network and cuts the need for server-side processing in data centres for everyday requests. Heavier tasks move to Private Cloud Compute on Apple silicon servers, designed to execute models efficiently rather than at unnecessary scale.

Apple prioritises compact models for devices and tailored models for the cloud. The aim is accurate results with less compute, which lowers electricity per task.

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Apple Intelligence – Privacy 38 November 2025