SUSTAINABILITY STRATEGIES
When it comes to which packaging materials are seen as sustainable, consumers favour glass, paper and metal. Various forms of plastic, including technically recyclable PET, are ranked lowest.
Nearly 70 % of respondents believe that brand owners and packaging producers, not consumers or retailers, should bear the responsibility for sustainable packaging. Despite this, fewer than 10 % could name a packaging company.
HEADQUARTERS: NEW YORK, US FOUNDED: 1926 INDUSTRY: CONSULTING
McKinsey is the oldest and largest of the“ Big Three” management consultancies and works across industries to support sustainability.
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