SUSTAINABLE SUPPLY CHAINS
What are the biggest challenges for Smurfit Westrock in its efforts to scale sustainable packaging across global markets?
David Upton: The opportunity is huge, but there are challenges too. Regulations and recycling infrastructure vary widely from one country to another, so a solution that works well in Europe may need to be adapted for markets in Asia or elsewhere.
Supply chains and customer expectations also look different depending on the region.
The challenge for us – and what makes my role exciting – is to keep evolving our operations so that we can deliver consistent, high-quality, sustainable packaging worldwide while tailoring to local realities.
Keeping the customer at the core of everything we do is essential. That means investing in technology, building partnerships and continuing to innovate so that sustainability works at scale.
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