MICHELIN
TOP 10 – BRANDS LEADING THE CIRCULAR ECONOMY
MICHELIN
CHIEF SUSTAINABILITY OFFICER: ANTOINE SAUTENET HEADQUARTERS: CLERMONT-FERRAND, FRANCE FOUNDED: 1889
EMPLOYEES: 114,000
Michelin has set a target that by 2050, 100 % of the materials in its tyres will be sustainable. By 2030 it aims to bring this to 40 %, up from around 30 % in 2024.
The company has already successfully created tyres that use 60 % renewable or recycled materials. For nearly a century, Michelin has been retreading tyres to get more miles out of the same materials. Once tyres reach endof-life, the company uses techniques like pyrolysis to recover materials like carbon black and steel.
CREDIT: MICHELIN
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The art of cooking a sustainable tire – Michelin
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