SUNTORY
TOP 10 – BRANDS LEADING THE CIRCULAR ECONOMY
SUNTORY
CHIEF SUSTAINABILITY OFFICER: MASAAKI FUJIWARA HEADQUARTERS: OSAKA, JAPAN FOUNDED: 1899 EMPLOYEES: 40,000
Suntory has a group-wide policy to make all PET bottles 100 % recycled or plant-based by 2030, eliminating virgin fossil-based PET. As of 2024, 58 % of Suntory’ s PET bottles met this criteria in Japan and 23 % overseas.
The company engages in bottle to bottle horizontal recycling that turns old PET bottles into new ones and has developed new, lower impact recycling techniques to improve this. Suntory is also using label-free PET bottle products so consumers do not have to remove labels before recycling.
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CREDIT: SUNTORY WATCH NOW
Meet the new Ribena bottle helping to turn bottles back into bottles sustainabilitymag. com 39