TOP 10 – BRANDS LEADING THE CIRCULAR ECONOMY

CREDIT: APPLE

VP ENVIRONMENT, POLICY AND SOCIAL INITIATIVES: LISA JACKSON HEADQUARTERS: CALIFORNIA, US FOUNDED: 1976

EMPLOYEES: 164,000

is a cutting-edge disassembly robot designed by Apple that can recover materials from 1.2 million iPhones per year. In 2022, a machine named Taz followed that uses shredderlike technology to separate magnets and recover more rare earth elements.

A third robot, Dave, disassembles Taptic Engines to recover tungsten, steel and magnets. Lisa Jackson, Apple’ s VP of Environment, Policy and Social Initiatives, says:“ Our rapid pace of innovation is already helping our teams use today’ s products to build tomorrow’ s, and as our global supply chain transitions to clean power, we are charting a path for other companies to follow.” WATCH NOW

Every product carbon neutral by 2030 – Apple

42 November 2025