L’ ORÉAL
TOP 10 – BRANDS LEADING THE CIRCULAR ECONOMY
L’ ORÉAL
CHIEF CORPORATE RESPONSIBILITY OFFICER: EZGI BARCENAS HEADQUARTERS: PARIS, FRANCE FOUNDED: 1909
EMPLOYEES: 90,000
By 2025, L’ Oréal aims for 100 % of its plastic packaging to be refillable, rechargeable, recyclable or compostable, and 50 % of plastics it uses to be recycled or bio-sourced. It aims for this figure to rise to 100 % by 2030. In June 2025, it launched the cross-divisional campaign # JoinTheRefillMovement across luxury, mass, professional and dermatological brands to make refills more mainstream.
It is deploying refill stations and fountains alongside pouches and pods for haircare, skincare, makeup and fragrance.
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CREDIT: L’ ORÉAL WATCH NOW
L’ Oreal Professionnel – Absolut Repair 500ml refill pouch sustainabilitymag. com 45