Sustainability Magazine October 2022 | Page 50

B-CORP

“ Our B Corp certification is a great talent attractor . More and more people are looking to work for a socially responsible business that can help make a difference in the world ”

KELLY MANTHEY CEO , KIN + CARTA
to speed up – leading to a more sustainable competitive pace .
These are unprecedented times with a recession on the horizon , inflation , war , and cultural and political upheaval adding to the challenges faced by business leaders . This speed awareness becomes critical during such times when CEOs are walking a tightrope . By slowing down , you are able to take a step back , reconsider priorities , have a better understanding of what is in front of you and adjust accordingly . Then you can move at pace again but in a more controlled and sustainable way .
How does Kin + Carta address the talent shortage ? How are you retaining and attracting talent ? Our people are the lifeblood of our business . We put great focus on evolving and bringing our Employee Value Proposition to life so that we are attracting , training , retaining , and growing the best talent . We are committed to remaining nimble and responsive to adapt our policies that fill gaps for our people , like we did with the recent roll-out of our medical travel allowance and transitioning at work policies .
Our B Corp certification is a great talent attractor . More and more people are looking to work for a socially responsible business that can help make a difference in the world .
We are also at the front end of innovation and our employees have the opportunity to do interesting work , with emerging tech and for great brands on a daily basis . That will always be attractive .
The company wins many awards for workplace culture , how much focus have you placed on that , and how is the workplace changing ? We are a people business , so we place a strong focus on culture . We foster social bonds at various dimensions of the business , giving people many sources of ‘ belonging ’ – the location they live , the project they are on , the practice they are in , the affinity groups they choose to join , the social channels they subscribe to ( i . e run club , animal lovers , parents ). We communicate via Slack predominantly , but we encourage
50 October 2022