T100L22
05
Virginie Helias
Chief Sustainability Officer Procter & Gamble
With over three decades of experience at Procter & Gamble in Brand Management and Innovation , Virginie Helias has a broad experience across multiple categories and global to local brand management expertise . Helias has worked across several of P & G ’ s multi-billion dollar brands , including Pantene , Ariel / Tide , and Pampers , and has extensive international experience having been based in France , UK , Switzerland and the United States throughout her career .
Her mission was to embed sustainability into the innovation , brand-building and everyday business practices at P & G . In 2016 , she was promoted to Vice President of Global Sustainability , in recognition of the work she has led to making sustainability a core business strategy , an innovation driver and a catalyst for a more resilient organisation .
Even though Helias recommended the creation of this new position , her vision has always been for the role to become obsolete , with sustainability embedded in everything P & G does as second nature .
Prior to her current position , Virginie was the Western Europe Franchise Leader for Ariel , one of P & G ’ s largest brands , where she turned Ariel into the leader in sustainability through the launch of the highly successful ‘ Cool Clean / Turn to 30 ’ campaign . and the most sustainable laundry product ( Excel Gel ).
Manufacturing Switzerland 40 OCTOBER / 22