AI / ML
suggests that prioritising sustainable AI can offer significant business advantages . “ Studies have shown that companies with strong sustainability practices outperform their peers financially in the long term ,” emphasises Karthik .
The business advantages of sustainable AI are numerous and impactful , from cost savings to protecting brand reputation .
“ By incorporating sustainable AI solutions into their products and services , companies can differentiate themselves in the market , attract environmentally conscious customers , and build trust with stakeholders ,” Sujata elaborates . “ Companies that prioritise sustainable AI practices are even more likely to draw and retain top talent in a competitive
job market , as they will automatically be more attractive to increasingly conscientious and purpose-driven experts in their field .”
Challenges and considerations While the benefits of sustainable AI are clear , companies face several challenges in implementation . These include balancing performance and sustainability , measuring impact , keeping pace with rapid technological change , aligning global efforts and managing investment costs . Vincent Caldeira addresses some of these challenges : “ Implementing sustainable AI practices can lead to significant cost savings by optimising resource usage .
196 October 2024