LIFETIME OF ACHIEVEMENT IN SUSTAINABILITY
garments rather than buying new ones . This initiative not only reduced waste but also challenged the prevailing fastfashion model .
In 2011 , Patagonia launched its “ Don ’ t Buy This Jacket ” campaign , an audacious Black Friday advertisement that urged consumers to consider the environmental costs of their purchases .
Yvon ’ s environmental focus has impacted corporate accountability in the apparel industry . As part of Yvon ’ s efforts to ensure sustainability throughout the supply chain , Patagonia was one of the first companies to publish a detailed supply chain map , allowing consumers to trace the origins of their products .
Patagonia : Funding environmentalism In September 2022 , Yvon announced that he was transferring ownership of Patagonia , valued at approximately US $ 3bn , to a specially designed trust and a non-profit organisation to ensure all of Patagonia ’ s profits are used to combat climate change .
“ While we ’ re doing our best to address the environmental crisis , it ’ s not enough ,” Yvon said about the decision . “ We need to find a way to put more money into fighting the crisis while keeping the company ’ s values intact .”
Throughout his career , Yvon has consistently challenged conventional business wisdom , proving that it is possible to build a successful company while prioritising environmental and social responsibility .
The impact of Yvon ’ s work is evident in Patagonia ’ s culture and impact , but also beyond into the shifting expectations of consumers and the broader corporate community .
A lifetime in sustainability Alongside his influence in retail and the corporate world , Yvon is a vocal advocate for environmental causes ,
36 October 2024