Iceland is a critical market for atNorth, given that is where the company is headquartered. In 2009, it started its first operations and has grown significantly to support increased demand from its customers. By prioritising trust and the closeness of the Nordic community, Anna says atNorth has been able to scale successfully.
“ We are a responsible business with sustainability at the forefront of our company ethos – this is what matters. It matters a lot that people come in, they get to know us, we are constantly talking about how we can expand in the most responsible way,” she explains.
“ WHEN YOU ARE LAYING THE FOUNDATION, YOU THINK ABOUT HOW YOU’ RE GOING TO GROW”
Anna Pálsdóttir, Chief Development Officer, atNorth sustainabilitymag. com 93