TOM BOTT
TOM BOTT
TITLE: CO-FOUNDER COMPANY: SIGNATURE BREW INDUSTRY: FOOD AND DRINK
Tom co-founded Signature Brew in 2011 with a commitment to brew the highest quality, industry-defining beers, as well as to the community and environment. It is the only brewery to have won SIBA’ s prestigious Brewery Of The Year Award twice.
“ Regeneratively farmed ingredients carry a premium, and pretending otherwise would not help anyone. Farmers need to be properly rewarded for changing how they work, while the brewery and retailer still need to offer customers fair value,” says Tom Bott, Co-Founder of Signature Brew.“ The key is finding commercial partners who understand why the product deserves that premium. Waitrose was the ideal launch partner because its customers already value provenance, quality and sustainability. The nationwide listing also gives the beer meaningful scale, helping keep it positioned as an accessible premium product rather than a niche luxury.
“ Ultimately, regenerative agriculture will only grow if the model works for everyone involved: the farmer, the brewer, the retailer and the person buying the beer.”
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