VODAFONE GROUP
CIRCULAR ECONOMY
Vodafone has shifted mobile device circularity from a sustainability side project into a customerfacing operating model. Its current approach centres on extending handset life through trade-in, repair, refurbished sales and endof-life collection, supported by partnerships that make the process easier to scale across markets. The company is committed to helping more customers return used devices through better take-back channels and stronger consumer propositions.
For a telco, the logic is straightforward: devices generate both environmental impact and commercial value over several lifecycles. Vodafone’ s circularity work therefore spans customer retention, device affordability and emissions reduction – rather than being treated only as waste management. That matters because handset replacement cycles remain a major driver of e-waste across the sector, while refurbished devices can lower both cost and carbon intensity.
VODAFONE GROUP
HEADQUARTERS: BERKSHIRE, UK CEO: MARGHERITA DELLA VALLE FOUNDED: 1984