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Over the past two decades , total global consumption of beef has increased by 1 % per year . In 2017 , beef accounted for 21 % of total global meat consumption . Global demand for red meat is forecast to increase 1-2 % per year with increasing global populations and growing incomes , especially in Asia . Overall Teys expect the global demand for beef will double by 2050 which could lead to protein deficit and distribution problems . “ From a sustainability perspective , the industry is proactive ,” assures Duncan . “ Key initiatives such as the Australian Beef Sustainability Framework are helping to meet the changing expectations of consumers , customers , investors and other stakeholders , and promote the longevity and prosperity of the industry .”
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