International CROs explore the role of biodiversity in building urban resilience
141
On the importance of implementing the right technology and not simply embracing new innovations for the sake of it , Kent highlights how his organisations welcome change without fear of failure . “ Part of the way we innovate is to be unafraid to trial new things , and being willing to fail fast ,” he says . “ While we always need to do our due diligence , we ’ re seeing even the biggest companies becoming increasingly comfortable with generating the minimum viable product and iterating off the back of real user experiences .” “ Perhaps even more importantly is about asking the right questions and being open to not knowing the answers . At Resilient Melbourne , we worked with a firm Citymart to ask the market and citizens more broadly : ‘ How can Melbourne address the twin stresses of increasing transport congestion and decreasing social connection ?’” Kent and his team created a panel of innovation experts , transport and infrastructure professionals , rand city government . “ By asking people how to solve the challenge rather than telling them the solution , we identified some really innovative approaches . Excitingly
www
. csomagazine . com