37 favour of organic , Fairtrade ingredients . This has allowed Gusto the space to make its mark as one of the first natural energy drinks in the market .
“ The consumer movement away from alcohol and towards craft beverages has been explosive ,” he says . “ We ’ ve seen how craft beer and gin have dominated the shelves of supermarkets , and I think now we ’ re seeing a similar approach to fizzy beverages . They ’ re no longer viewed through a lens as a children ’ s drink , they ’ re increasingly entering the premium adult market .
“ At Gusto , we ’ re seeing a growing demand for drinks that have complex flavours and
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