contests that the secret to this challenge is creating flavours that the team themselves want to drink , using only the best ingredients to offer a taste of the provenance .
“ We create drinks that appeal to an adult palate ; they have complexity , they champion ingredients and really focus on provenance ,” he notes . “ We have diversified our portfolio and now produce both energy drinks and soft drinks with a similar Gusto perspective .” For instance , worried about the excessive use of refined sugar and additives in colas the firm set about creating its own organic , natural alternative – Gusto Real Cola .
“ It was a real lesson in the importance of getting the look right , getting the flavour right and being able to sell it correctly ,” he continues . “ I think we hit the mark as we ’ ve created drinks that have been immediate successes and which have even unseated big brand names from the like of the Tate Modern and Tate Britain museum .”
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