Sustainability Magazine September 2019 | Page 53

“ I kind of protest against this notion of a business leader who is all-knowing , all powerful and the idea that everyone around is just helping him or her ”

— Alexei Miller , Managing Director , DataArt control or take advantage of that fact , or I enjoy their company . If you ’ re able to build this structure where they work with you , but not for you , everyone gets to enjoy the process a little bit better .” The pace of digital transformation is such that no one individual can hold even a single discipline entirely in their own head . Collaboration and deference to genius are the keys to finding a new form of order in an avalanche of chaos . As John Donne put it , “ No man is an island entire of itself ; every man is a piece of the continent , a part of the main .”
To Miller , another success characteristic is the ability for companies to differentiate themselves , but approach the process with , again , a realist ’ s eyes . “ Inevitably in this day and age , in order to be and stay unique , you need technology to support you . And therefore , if you do things that are unusual , then these unique or special processes can ’ t be supported with cookie cutter products ,” he says . “ You cannot base your unique processes on something that lots of other firms can easily buy or subscribe to . You can hardly claim that you have unique CRM processes if you plainly use
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