‘ It ’ s becoming clear that companies are beginning to think of their supply chains in terms of the triple bottom line ’
73 economy ’ – not just for convenience , but for societal good .
Whatever the future holds for supply chains , it ’ s obvious that consumer choices will increasingly dictate how businesses source their products and bring them to market . Rather than governmental or regulatory pressure , the pressure is coming from consumers and campaigners using social and traditional media to highlight the impact that our consumerist , throwaway lifestyle is having on the planet .
There is only one crucial lesson for business leaders — understanding the impact your whole supply chain is good business . Fixing supply chain issues , providing as much transparency as possible and developing new sustainable business models are all key factors . Only then will brands be able to foster even greater trust and loyalty from their consumers .
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