Although McDonald ’ s boasts a mind-bogglingly huge global network of restaurants , its burger and fries template – on the surface at least – has remained remarkably simple . The franchise ' s awakening to its sustainability commitments , however , has become an increasingly vital element of our enduring love-affair with the ‘ golden arches ’.

Large Fries

Having witnessed the popularity of burgers at their father ’ s food stand , brothers Dick and Mac McDonald began building a small franchise with a view to opening a few ‘ fast food ’ restaurants . From a sustainability standpoint , it is interesting to note that they were very sceptical about massive expansion or global domination .

Absolute Crok

From the 1960s , businessman Ray Crok became the dominating force behind the McDonald ’ s model , buying the brothers out . Needless to say , he didn ’ t use his own name and continued driving the McDonald ’ s brand . Thousands of restaurants appeared throughout the world , but by the 1970s , concern was being raised about waste and health issues .

14 September 2021