TRAILBLAZER
An infectious passion for animals Animal populations have declined by 60 % since 1970 , something which horrified Irwin ’ s parents . They raised their son to love animals , and he made this his life ’ s work . Through Steve ’ s television shows , documentaries , chat show interviews and Australia Zoo , Irwin led businesses and individuals to consider their environmental impact and the importance of conservation .
Business ideas In 1996 , Australian wildlife expert The Crocodile Hunter began , cannonballing
Steve Irwin into one of the world ’ s most famous television stars .
Irwin made over 100 documentaries , which have been broadcast in 142 countries and viewed by a global audience of 500mn .
In an interview , Irwin explained that he wanted to make the ‘ Croc Hunter message ’ commercial , through kids toys and clothing , to advertise conservation to those who had not seen the show .
Well ahead of 2020 , Irwin was a keen promoter of Australian quarantine procedures and featured in adverts encouraging travellers to adhere to the rules .
18 September 2021