RADISSON HOTEL GROUP
Radisson Collection Hotel , Bodrum
THE NEXT DECADE
“ Well , I ' m an optimist , so I think we can make a change , make things better and we can do what needs to be done on the safety and the sustainability side . Health and safety , sustainability and flexibility will continue to be on the agenda and asked for both by our corporate clients and by travellers . At Radisson Hotel Group we will continue on that journey .
“ As our industry recovers , the immediate focus point is to rebuild our teams and rehire , which is what we are doing now , with a focus on diversity , equity and inclusion .
“ I think travel will bounce back . For example Google travel search data show there ' s a lot of pent-up demand for travel . I think our global industry , which represented 10 % of global GDP in pre-pandemic times , will rebound . We have responded to the demand for more leisure stays , and new ways of staying in working , with for example Hybrid rooms . Travel is a way of connecting people and is here to stay .
“ I think business meetings and events will happen in clusters – which means they are organised in a hybrid form with groups of delegates in multiple locations and the groups connecting digitally . It was recently calculated that a 300-person event , organised in several national clusters , had a 73 % carbon reduction and a 72 % reduction in time of all participants .
This calculation showed the tangible benefits of hybrid meetings built on key success factors like state-of-the-art digital and studio technology that companies like Radisson Hotel Group make available . This is the current way in which Meetings & Events are being organised , with the added plus that more delegates can be reached .”
34 September 2021