“ Sustainability is not like wearing denim jeans teamed with a denim jacket . ‘ Double denim ’ is a choice – a completely reckless choice – but a choice all the same . In contrast , sustainability is now the foremost part of our collective DNA and an attempt to create a future with some degree of certainty
( preferably 1.5 degrees of certainty )”
FOREWORD
Choose life
“ Sustainability is not like wearing denim jeans teamed with a denim jacket . ‘ Double denim ’ is a choice – a completely reckless choice – but a choice all the same . In contrast , sustainability is now the foremost part of our collective DNA and an attempt to create a future with some degree of certainty
( preferably 1.5 degrees of certainty )”
SUSTAINABILITY MAGAZINE IS PUBLISHED BY
Sustainability is not like wearing denim jeans teamed with a denim jacket . ‘ Double denim ’ is a choice – a completely reckless choice – but a choice all the same . In contrast , sustainability is now the foremost part of our collective DNA and an attempt to create a future with some degree of certainty ( preferably 1.5 degrees of certainty ).
It seems like yesterday that people with ‘ environmental awareness ’ were a subgroup within society – wearing hemp shoes , threading daisies into one another ' s hair and choosing cashew milk with their coffee . It was as if concern about our planet was like listening to thrash metal ; a phase you would grow out of . In reality , they were way ahead of the game .
Finally waking up to climate change , however , has been a force for good . Sustainability , after all , allows us to focus on diversity and inclusion , address health inequalities and form a greater understanding of the socio-political landscape . Yes , this new wave is about recycling , renewables and responsible food production but it ’ s also about re-evaluating where on earth we are going ( literally ).
The other day I heard electronic music pioneer , Gary Numan , argue that homosapiens had been an evolutionary glitch – by building cities and developing technology , ‘ we ’ simply became too intelligent and , therefore , too destructive . We must prove him wrong !
Before I go , I urge you to peruse the avenue and alleyways of this periodical – converse with them , challenge them and , perhaps , change your own direction of travel .
Above all , I plead with you to make the right choice – if you ’ re wearing jeans , put that denim jacket back in the wardrobe .
JOHN PINCHING john . pinching @ bizclikmedia . com © 2021 | ALL RIGHTS RESERVED sustainabilitymag . com 5