SIEMENS AG
Even before COVID-19 the company was improving the work-life balance of its people by leveraging digital to support mobile working , remote meetings and business communications .
Meanwhile , the intricate detail and minutiae of modern data has delivered new perspectives and a vast sustainability panorama .
“ Digitalisation changes everything ,” insists Jenny . “ If you look into worldwide data , according to Forbes , 90 % has been created within the last two years alone . Do you mean big data or small data ? Shall we define this ? This shows how the digital is really transforming our lives . And , at Siemens , we believe that combining the real and the digital worlds will ultimately hold the key to overcoming many sustainability challenges .” “ To give an example , one of our latest innovations is the Digital Twin , a virtual model of , a process , a product or a service , which connects the real and the virtual worlds . By using a digital twin you can save resources through virtual testing on your systems , including an ability to carry out checks on whether you can use more recycled material in your production . Consequently , remote testing will play an increasingly vital role in decarbonisation .”
The long history of Siemens , of course , has provided the springboard to enter an exciting future with increasing confidence , knowledge and influence . It is this structure , based on past successes , that continues to drive the company forward in 2021 and beyond .
This strong link to the past , even in the age of digital , is an essential part of the Siemens apparatus . “ Our history helps to set our internal ambition level ,” says Jenny . “ If you know what this company is about and what your colleagues have already achieved in the past , it sets the standard and , for us ,
80 September 2021