NET ZERO
100 % green energy used to power FGR
FGR planning an eco park made entirely from wood
50 % of kits are made from bamboo
“Top-tier football clubs have juxtaposed themselves as ‘ friends ’ to the fans – jovial dreamweavers who keep delivering more , like the extender in Willy Wonka ’ s everlasting gobstopper ”
Ironically , the ludicrous European Super League , although motivated by economics , has been the best model for ‘ cleaner football ’ so far . The onus is now on the bigger teams to be motivated by the arenas which benefit the planet , rather than a sport which cannot exist without it ( in spite of what
Organic
pitch free from pesticides and weed killers
Florentino Perez might tell us ). Sustainability , sound environmental practices and diversity are the only games in town .
Green grass of home While there have been some efforts among the elite football clubs to improve their green credentials , there is a team whose entire ethos is built on a foundation of sustainability . Forest Green Rovers Football Club ( FGR ) are creating the template for a new kind of sports organisation – a team that ’ s existence is defined by environmental responsibilities . Indeed , the club ’ s all-encompassing commitment to sustainability is in stark contrast to other – considerably richer – clubs , who view it as an element of ‘ what they do ’ rather than what defines them . sustainabilitymag . com 87