“ The use of advanced analytics enables IMM to ensure that drivers and riders are on the most efficient and green routes to their destination ”
JASON MANN VICE PRESIDENT OF IOT , SAS
The use of advanced analytics enables IMM to ensure that drivers and riders are on the most efficient and green routes to their destinations – despite the consistent “ rush ” each hour . This poses a significant step towards a smarter and more sustainable city . What ’ s more , IMM ’ s data strategy has taken raw , unprocessed data at an immense scale and made it consumable , not just by analysts , but by its own citizens for their benefit . According to Mann , a commuter can “ hold the entirety of Istanbul ’ s traffic patterns in the palm of their hand ” as they walk out their front door and around the city , enabling them to feel confident and well-informed about their government ’ s transportation system .
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