WORLD WIDE FUND FOR NATURE( WWF)
TOP 10 – SUSTAINABILITY ASSOCIATIONS
WORLD WIDE FUND FOR NATURE( WWF)
DIRECTOR GENERAL: KIRSTEN SCHUIJT
FOCUS: CONSERVATION FOUNDED: 1961 LOCATION: GLAND, SWITZERLAND
2The WWF works to preserve wildlife and reduce human impact on the environment. Since 1995 it has invested more than US $ 1bn in upwards of 12,000 conservation initiatives. The WWF website says that its mission is to“ build a future in which people live in harmony with nature”. The organisation was founded in 1961 and has since grown to include more than five million supporters. It has also evolved from saving species and landscapes to addressing larger global threats and forces that impact them.
Director General Kirsten Schuijt says:“ The climate and biodiversity crises demand urgent action to create
the change needed towards a nature Kirsten Schuijt, positive world. This requires courage
Director General, in order to reach true impact in the
WWF land – and seascapes we care about.”
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Untangled: Wildlife in the climate crisis sustainabilitymag. com 57